From The Big Chair | Pretty In White

From The Big Chair

November6th

Ready To Roll The Red Carpet

Folded neatly in: From The Big Chair

Yes, we got the call literally on the eleventh hour, erm … well, ok, so it was 2:45pm in the afternoon to be exact. The message was short and sweet: Your exhibition booth is ready for decoration, please come in after 10:00 pm tonight to do the set-up.

Thank goodness for our experiences in dealing with last minute notices; with flustered brides, in particular. Our team quickly selected 4 pieces of gowns, packed 4 mannequins, promotional materials, name cards plus decorative items, and headed out to The Pavilion Kuala Lumpur in the pouring rain for the set-up.

Read More
November4th

Sign O’ The Times

Folded neatly in: From The Big Chair

For a bridal boutique, Pretty In White certainly has an unconventional address. Located on 3rd floor of an office block, you have to walk thru’ a passageway & take the elevator to find us.

Many times, we have given directions that sound like “Turn in from the traffic lights, look for a corner mamak shop called Devi’s Corner, park in the open air carpark behind it & look for a Toto Shop on the ground floor facing the carpark. Look up & you will see PrettyInWhite’s sign board on the 3rd floor.

PrettyInWhite has always been a hidden jewel in Desa Sri Hartamas. Brides-to-be who visit us will find it worthwhile their effort as they are greeted by the friendliest bunch of designers who simply take delight in helping our guests find that perfect gown.

Read More
October28th

Building Cyborgs and Wedding Gowns Ver 1.0

Folded neatly in: From The Big Chair

One would like to justify that these are plans for Human beings to create the perfect woman cyborg of their dreams …… sorry to disappoint you, but this is definitely NOT the instructions to create one, but it surely looks like one. In fact, this is our earliest version of our measurement chart. In it are the complete details & precise measurement points that our designers will take for every customer who makes-to-measure a gown with us. This way, we don’t leave anything out and we certainly don’t leave anything to chance, either! It is through this thorough measurement process coupled with our designer’s skill & experience that we are able to produce gowns that fit our clients, each and every time.

Over the years, we have improved our measurement chart, giving it a modern & cleaner look with a nicer looking figure, too. However, what remains till today is the detail & systematic measurement processes which our designers practice (of course we wanted a more dreamy idea, but that didn’t work either). And this is how we transform the design of your dream gown that’s sketched on paper into a perfect reality!
October16th

Tell – Plus Brides Project

Folded neatly in: From The Big Chair

Pretty In White is pleased to be featured; this month in Tell Magazine for our Plus Brides Project with our partners! We would like to express our gratitude to all our partners involved, especially our photographic partners Jon Low, Adam Ong, Zach Chin, Kenneth Tan, Anna-Rina and Joshua K., who all gave up their valuable time for this project.

Read More