Our Pretty Team


Louisa Michael

Louisa New Our Designers

The rebellious streak strikes! Louisa Michael, a Sarawakian of Bidayuh descent, is someone to be proud of. Since her youth, she developed an affection for art and dreamed of creating collections that will, perhaps, one day grace the catwalks of haute couture land. Her source of inspiration comes from the unlikeliest of places; from grandma’s stories based on local folklore on how dresses were fabricated – by magic. This opened her mind to a whole multiverse of creative possibilities, with the goal of bringing joy to the person who will inherit and adorn one of her lovingly stoked creations.

Unfortunately, her parents were against her wishes, and wanted her to pursue a common profession as they believed art could not provide a sustainable source of income nor wealth. Unperturbed, Louisa managed to convince her parents, in reaching a compromise of sorts, and went on to obtain a Diploma in Graphic from Cosmopoint Kuala Lumpur. She moved back to Sarawak and started her career with Bumiserasi for 3 years with much success. Yet something still irked her, as design visions flash through her mind fervently, in rapture to her grandmother’s voice. Louisa then made the fateful decision to pursue her dream. Armed with her new found resolve, she promised that she would overcome all obstacles, and went to pursue a Diploma in Fashion at IFTC. During the course of her studies, she took time to organize a mini fashion show in Kuching, and worked as a backstage dresser for the Malaysian International Awards Show in KL.


Still feeling unfulfilled in the year 2007, Louisa packed her bags and bought a ticket to the heart of haute couture on a mission; to enroll herself in The Paris American Academy, France. A few years later, she graduated with a Bachelor of Arts, majoring in Fashion. During her studies, she emulated her spunk in Malaysia, working as a backstage dresser for Elie Saab, whilst doing her internship at Anne Valarie Hash.

Besides being an advent enthusiast of Karl Lagerfeld, Chanel and John Galliano, Louisa comes packed with a gregarious personality that makes everyone around adore her. She consistently puts her whole heart in exploring new concepts, channeling them through creativity and innovation which makes her designs simply alluring; just as her grandmother prescribed.

emma lef Our Designers
emma rig Our Designers
emma lef Our Designers
emma rig Our Designers

Emma Kaewrut

Sawadee! สวัสดี! Emma Kaewrut, better known as Emma to her friends and family, hails from the Kingdom of Thailand, and brings with her the exquisite yet intricate oriental craftsmanship that many art aficionados yearn for. Akin the Ratchaphruek Tree, it’s abundance, unity and harmony forms Emma’s triumvirate philosophy of design, as she toils passionately at the fabrics of her very being. And yet, all this could have been nothing but just a dream. Emma began her working career as a florist with little experience at a renowned floral boutique in Kuala Lumpur. She was armed only with a burning desire to master the craft as flowers held a very special place in her heart. As she grasped the craft and began to rise the ranks, as many clients were astounded with her unique lifelike floral creations. All was rosy for Emma, but unbeknown to her, fate was walking around the corner.

At an event hosted by Pretty In White, Emma happened to chance upon our work in progress, and began to ponder, “I think I could do this. This looks fun!”. She made queries with us and we were surprised that she was willing to start from scratch, throwing away her foundations in floral arrangements, or so we thought. And the rest, as they say, is history. Emma in fact worked on our first Celestial Collection back in 2009, doing most of the intricate beading work, floral hair fascinators and shoes under our designers tutelage. It was her experience as a florist that actually gave form and life to many of our designs on the Celestial range. She has never looked back since, and is now a full fledged designer.

Emma New Our Designers

Emma, has the wonderful mannerism and service culture that Thailand is synonymous for. She is also fluent in Mandarin and our clients enjoy her warm & genuine hospitality. Emma always places you first with the intention of assisting you in finding that perfect wedding gown and matching accessories. Much of her designs draw deep from her rich Thai Heritage, coupled with her experiences in floral arrangements and handicraft.

She consistently appreciates all things beautiful in life, her work’s inspiration, never idolizing any one particular designer as she molds dirt in her hands, shaping, forming whilst bringing to life; bearing her joys, passion and intimacy of her sanctum. Emma loves sharing this unity and harmony with people who appreciate the journey of life, with the abundance it brings, as she sows her own Ratchaphruek Tree.